Rosie Huntington-Whiteley deepens ties in beauty with La Bouche Rouge link up

The luxury beauty brand has partnered with the British model’s digital platform, Rose, for the Valentine’s Day product line

Luxury beauty brand La Bouche Rouge has teamed up with digital beauty destination Rose, founded by model Rosie Huntington-Whiteley, on a new collection of lipsticks for Valentine’s Day.

Free from microplastics and beeswax, the line includes The Pink Set, featuring a pink leather lipstick case, and two refills: Le Nude Rosie and Le Rouge Rosie.

Meanwhile, the Camel Set consists of the brand’s camel leather case, as well as a Le Nude Rosie and Le Rouge Rosie shades.

Huntington-Whiteley, who has been deepening her ties in the beauty sector over the last few years, said: “I first came across La Bouche Rouge soon after it launched in 2017 and instantly fell in love the sustainability mission, the clean formulations and how the lipstick cases felt like a keep-sake.

“When designing the sets, I selected Camel and Pink for the leather cases. Camel was the first lipstick set I received from La Bouche Rouge, and for me, it’s a classic.

“As for the Pink set, I feel that it complements the Camel. Each leather case pairs well with both lipstick shades.”

As well as launching her lifestyle platform, the Hourglass Cosmetics ambassador introduced her own ‘clean’ marketed beauty brand with Amyris, Clean Beauty Collaborative.

She also appeared alongside Hailey Bieber, née Baldwin, Nikki DeRoest and Letitia Wright as a new collective of ambassadors for bareMinerals in 2018.

Alongside her fashion partnership with Marks & Spencer, the businesswoman became the face of the retailer's Autograph beauty line.

La Bouche Rouge’s founder Nicolas Gerlier, who established the brand to combine sustainability and luxury beauty, added: “As a true aesthete who is appreciative of and sensitive to art and beauty, Rosie’s elegant, timeless and effortless ‘less is more’ spirit embodies that of La Bouche Rouge.

“Incredibly entrepreneurial and discerning in her choices, she has built a formidable business while serving as an inspiration and role model for women worldwide.

“We feel fortunate to have her support and through this collaboration we can work together to inspire others to embrace a more sustainable way of living.”

A portion of proceeds from the products’ sales will be donated to Eau Vive Internationale providing clean drinking water to communities in need.

Both products retail for €136 and are available worldwide via laboucheparis.com.

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