Pure Beauty Global Awards 2021: The winners!

Who was crowned the best in beauty at the fourth annual Pure Beauty Global Awards ceremony?

Pure Beauty has celebrated the best in cosmetics from around the world in 2021. Our panel of experts – with some help from the editorial team – spent months whittling 631 products down to the worthy winners.

The Pure Beauty Global Awards 2021, now in its fourth year, enlisted the help of skin care guru and journalist Alice Hart-Davis, the Product Junkie founder Amaya Smith, IFRA UK Director Lisa Hipgrave and Jasmine Hemsley, sustainability expert and founder of food blog Hemsley + Hemsley, to select the winners from a total of nearly 800 entries from across 42 countries.

Alongside these industry heavyweights, fellow judges included beauty entrepreneur Brittany Brown, CPL Aromas perfumer Claudine de Vogel, NARS make-up artist Clayton Reid, hair care expert and editor Laura Husband, hairstylist and co-owner of My Hair Bar Lorraine Dublin and organic skin care expert Dr Pauline Hili.

From legacy brands to forward-thinking indies disrupting the beauty landscape, Pure Beauty only celebrates the best in the business. These chosen few are now part of an elite club that enables them to bear the Pure Beauty Global Awards logo, helping them to flout their credentials to buyers, distributors and consumers.

While we were once again unable to host our prestigious ceremony in-person this year, due to social distancing rules, yesterday evening, Pure Beauty announced the winners as part of a circus-themed digital ceremony hosted with charm and wit by RuPaul’s Drag Race UK star Tia Kofi and held in partnership with online retailer eBay.



Now, onto the winners...


Pure Beauty Global Awards host Tia Kofi

Skin Care

Best New Skin Care Product

Highly Commended: REN CLEAN SKINCARE, BRIGHTENING DARK CIRCLE EYE CREAM

Winner: Dots for Spots

Best New Premium Skin Care Product

Highly Commended: BIOEFFECT, HYDRATING CREAM

Winner: ALPHA-H, LIQUID GOLD MIDNIGHT REBOOT SERUM

Best New Ultra-Luxe Skin Care Product

Highly Commended: SKINCARE BY VV, Like a Sunday Morning

Winner: BIOEFFECT, EGF SERUM

Best New Face Mask

Highly Commended: INSTITUT ESTHEDERM, PROPOLIS+ MASK

Winner: LUMENE, NORDIC-C [VALO] FRESH GLOW BRIGHTENING GEL MASK

Best New Anti-Ageing Product

Highly Commended: JANSSEN COSMETICS, Retinol Lift

Winner: Absolute Collagen, Maxerum

Best New Premium Anti-Ageing Product

Highly Commended: thisworks, my wrinkles CBD booster +GRANACTIVE RETINOID

Winner: ESPA, TRI-ACTIVE REGENERATING BIO-RETINOL SLEEPING SERUM

Best New Ultra-Luxe Anti-Ageing Product

Highly Commended: Oligarch, Placenta Luxury Lifting Face Cream

Winner: CHLITINA, TIMELESS YOUTHFUL COMPLEXION SERIES



Beauty Supplement

Best New Skin & Body Supplement

Highly Commended: The Organic Pharmacy, Immune Boost Kit

Winner: Advanced Nutrition Programme, SKIN CLEAR BIOME

Best New Hair Supplement

Highly Commended: ANNUTRI, GROW IT From strength to length

Winner: HUM, HAIR SWEET HAIR


Natural and Organic

Best New Natural Product

Highly Commended: Earth Kind, Organic Oats FOR ALL HAIR TYPES Conditioning Bar

Winner: MAGRADA, RHUBARB HAIR MASK WITH CASTOR OIL

Best New Natural Face Product

Highly Commended: TE WAI, THE WATER

Winner: GAIA, CRYSTAL PURIFYING MASK

Best New Organic Product

Highly Commended: be well company, Calming Butter

Winner: JOIK ORGANIC, SUNLESS TAN FACIAL DROPS


Hair Care

Best New Hair Product

Highly Commended: ECOOKING, HAIR MASK

Winner: THE INKEY LIST, PCA BOND REPAIR HAIR TREATMENT

Best New Hair Styling Product

Highly Commended: MONAT, STUDIO ONE Dry Texturizing Spray

Winner: LUSH, SUPER MILK CONDITIONING HAIR PRIMER


Beauty Tools

Best New Beauty Accessory or Brush

Highly Commended: ESPA, ROSE QUARTZ GUA SHA TOOL

Winner: MANTA, Mirror

Best New Electrical Product

Highly Commended: RÉDUIT, Spa

Winner: REVOLUTION SKINCARE LONDON, Vibrating Rose Quartz Face Roller


Body Care

Best New Body Product

Highly Commended: JĀSÖN, Destress CANNABIS SATIVA BODY WASH

Winner: NEOM ORGANICS, COMPLETE BLISS MAGNESIUM BODY BUTTER

Best New Bath & Shower Product

Highly Commended: SOAP&GLORY, Best WASHES, BODY WASH

Winner: SOAK SUNDAY, Cleo's Paradise BOTANICAL BATH SOAK

Best New Sun Care & Tanning Product

Highly Commended: bondi sands, PURE SELF TAN FOAMING WATER

Winner: INSTITUT ESTHEDERM, PHOTO REVERSE TINTED

Best New Hand & Nail Product

Highly Commended: Dr.PAWPAW, Age Renewal Hand Cream Trio

Winner: MADAM GLAM, SOAK-OFF GEL POLISH

Best New Oral Beauty Product

Highly Commended: Magic White, Teeth Cleaning Kit

Winner: Polished LONDON, WHITENING PASTE & MOUTH CLEANSE

Best New Wellness Product

Highly Commended: HAYO'U, Beauty Restorer Rose Quartz Precision

Winner: ESPA, ENERGISING ATMOSPHERE MIST



Make-Up

Best New Lip Product

Highly Commended: Dr.Lipp, CBD CALM BALM

Winner: MISSGUIDED, #nofiller Plumping Lip Gloss

Best New Eye Product

Highly Commended: MISSGUIDED, Lids Lids Lids High Pigment Cream Eyeshadow

Winner: FACE HALO, X

Best New Make-Up Base Product

Highly Commended: MISSGUIDED, DEW GLOSS

Winner: The Ordinary, Concealer


Fragrance

Best New Fragrance

Highly Commended: michael bublé, Passion

Winner: E·VŌK, AQUA SERENE | EAU DE TOILETTE


Best New Premium Fragrance

Highly Commended: MOLTON BROWN, VETIVER & GRAPEFRUIT

Winner: STORIES PARFUMS, Nº.02 EAU DE PARFUM

Best New Niche Fragrance

Highly Commended: yú PARFUM, Edition II

Winner: inspira:cosmetics, GATE TO PARADISE



Male Grooming

Best New Male Skin & Body Care Product

Highly Commended: Oligarch, Polish Guys - Antioxidant all over scrub with pumice and vit.C

Winner: CHARLES + LEE, CHARCOAL FACE SCRUB

Best New Male Shaving & Hair Product

Highly Commended: WILKINSON SWORD, XTREME 3 ECO GREEN RAZOR

Winner: CHARLES + LEE, BEARD MASK


Inclusive Beauty

Best New Inclusive Skin & Body Care Product

Highly Commended: bea SKIN CARE, LUMINESCENCE GLOW BRIGHT SKIN ESSENCE WITH KOJIC ACID & MANDELIC ACID

Winner: buttah., Skin-transforming kit

Best New Inclusive Hair Product

Highly Commended: SCOTCH PORTER, MOISTURE-RICH Leave-In Hair Conditioner

Winner: WATERMANS, MASQUE ME LUXURIOUS HAIR MASQUE

Best New Inclusive Make-Up Product

Highly Commended: hello dame LONDON, Lash Enhancers

Winner: REVOLUTION, CONCEAL & DEFINE FULL COVERAGE CONCEAL AND CONTOUR



Sustainable Beauty

Best New Sustainable Skin Care Product

Highly Commended: AKANE, Crème Muesli Nourrissante Certifiée Bio

Winner: NÊÔ SEPHIRI, Pure Kalahari Melon Facial Oil

Best New Sustainable Body Product

Highly Commended: WELEDA, Skin Food Body Butter

Winner: The Handmade Soap Co, ANAM BODY OIL - CORIANDER SEED, GERANIUM & VETIVER

Best New Sustainable Hair Product

Highly Commended: object, Rejuvenating Shampoo Bar

Winner: KIND2, SHAMPOO REINVENTED THE TWO IN ONE


Brand Innovation

Best New Vegan Beauty Product

Highly Commended: INIKA ORGANIC, Radiant Glow

Winner: THE SEATED QUEEN, COLD CREAM

Best New Design & Packaging

Highly Commended: ESSENTRA X EXENTRIQUE, ENERGISING DAILY MOISTURISER

Winner: ByYourRules, Rose Quartz Roll-on Eye Serum

Best Special Innovation

Highly Commended: ALQVIMIA, SENSUALITY Intimate oil 5ML

Winner: RÉDUIT, One


Best New Eco-Warrior Brand

Highly Commended: weDo

Winner: NUNAÏA Beauty

Best New Disruptor Brand

Highly Commended: buttah BY DORION RENAUD

Winner: grüum

Best New International Breakthrough Brand

Highly Commended: KASH BEAUTY

Winner: The Beauty of Eczema

Featured Companies

Siltech Corporation (more information, website)
Inspira Cosmetics (more information, website)
Aprinnova (more information, website)

See also

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