Pujolasos announces forest replanting project

By Julia Wray 23-Sep-2021

The 6-3-1 initiative is devised by Plant-for-the-Planet

Spanish small-format wood packaging company Pujolasos has announced its participation in the 6-3-1 initiative.

The project, devised by Plant-for-the-Planet, aims to repopulate deforested areas.

The ‘6’ is for the number of trillion trees that the world once had; the ‘3’ is the trillion of trees that humans have cut down; and the ‘1’ is for the trillion trees that must be replanted to race against climate change.

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Pujolasos will lead this initiative within the perfumery and cosmetic sector, establishing what it claims is the first activist business movement within the packaging world.

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