Fisk Industries, a manufacturer and distributor of beauty and personal care products, has completed its acquisition of bettybeautyinc, the creator of the ‘betty – colour for the hair down there’ brand.
bettybeautyinc was founded in 2006 by Nancy Jarecki and specialises in hair colour dyes to cover pubic and other body hair.
The New York City-based brand joins names including Cover your gray, Hair Chemist Limited, Nature’s Spirit, Excelsior and Sunflower in the Fisk Industries portfolio.
Financial terms of the deal were not disclosed, but Jarecki will continue with Fisk Industries in an advisory capacity.
“betty took the world by storm as the only gentle hair dye on the market for hair ‘down there’, solving an unmet need for women of a variety of ages,” said Stephen Adler, President & CEO of Fisk Industries.
“As the creator of Cover your gray, Fisk Industries is thrilled to grow the betty brand with Nancy's creativity, business acumen and finger on the pulse of the beauty industry on our side.”
Fisk Industries has also announced plans to launch Cover your gray – betty for men, claimed as the first hair dye specially formulated for men’s beards, moustaches and body hair, including pubic hair.
The betty brand’s dyes are said to be free of ammonia, allergens and parabens, and retail via bettybeauty.com, Amazon, and in select stores, salons and spas internationally.
“On the heels of the widespread popularity of betty, I’m excited to partner with Fisk Industries to help bring this brand to its next phase of growth, as we break more ground in the safe hair dye space with the launch of Cover your gray – betty for men,” said Jarecki.
“Men no longer need to be ashamed of greys on their face, body or ‘down there’; now they can finally use a product specially made for these sensitive areas, instead of applying harsh hair dyes currently on the market.
“Plus, they can enjoy betty for men’s anti-ageing and confidence-boosting benefits.”
