Pure Beauty

Printemps ramps up natural beauty offering with new in-store format

Published: 28-May-2019

In partnership with French natural cosmetics brand Aroma-Zone, the department store retailer is rolling out the natural DIY concept

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Natural cosmetics company Aroma-Zone has entered into an agreement with French department store chain Printemps to offer shop-in-shops in Printemps stores.

The collaboration will

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