Primark beauty gains Leaping Bunny cruelty-free certification

Published: 11-Jul-2018
Ingredients Regulatory Colour Cosmetics

The retailer worked with Cruelty Free International to make sure its own-brand PS… product range is completely cruelty-free

Primark has gained cruelty-free certification for its entire own-brand PS… cosmetics range.

The retailer worked with Cruelty Free International to “rigourously audit” the beauty line over the last year, which includes make-up, hair and skin care products.

From this month onwards products within the range will start to feature the Leaping Bunny logo.

Michelle Thew, CEO of Cruelty Free International, said: “We are delighted to award the Leaping Bunny certification to the PS… cosmetic range.

“We want to congratulate Primark for demonstrating it’s possible to bring high quality cosmetic products to the high street without inflicting suffering on animals.

“The Leaping Bunny makes it easy for customers to make an informed and ethical decision about their shopping.”

The certification makes cruelty free beauty more widely available on the high street via Primark’s expanding network of UK stores.

Globally Primark operates more than 345 stores across 11 countries.

Over 1,000 companies have the Leaping Bunny certification.


  • Companies:
  • Primark
  • Cruelty Free International
See more

You may also like

Regulatory

Animal testing: campaigners say EU court decision makes bans ‘meaningless’

Read more
The General Court of the European Court of Justice is mandating cosmetics manufacturer Symrise conduct animal testing of sunscreen-only ingredients under REACH

Trending Articles

  1. J&J and Kenvue ordered to pay $45 million in talcum powder lawsuit J&J ended all global sales of its talc-based baby powder in 2022, marking the end of a 100 year era for its signature product
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Future beauty forecasting from in-cosmetics Global 2024 Longevity, pre-ageing and AI-empowered ingredients were some standout themes from the Paris ingredients trade show last week
  4. Lawsuits mount against Givaudan, Firmenich, IFF and Symrise amid fragrance antitrust investigation Texan business Crimson Candle Supplies leads US-based scented products companies in the latest class action filed against the fragrance giants

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Regulatory

Animal testing: campaigners say EU court decision makes bans ‘meaningless’

The General Court of the European Court of Justice is mandating cosmetics manufacturer Symrise conduct animal testing of sunscreen-only ingredients under REACH
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 late summer beauty launches out now

Cosmetics Business rounds up the hottest skin and hair care products out now, as well as a look at Merit’s upcoming cream-to-powder eyeshadow.
Regulatory

Animal testing: Save Cruelty-Free Cosmetics ECI gets European Parliament hearing

The European Commission has promised a ‘final and detailed response’ to the initiative by the end of July
Ingredients

UK government bans animal testing of chemicals used exclusively as cosmetic ingredients

The announcement follows a High Court judge’s recent ruling that the Home Office’s interpretation of EU-originating legislation shouldn’t prevent the UK from having a policy prohibiting cosmetics testing on animals
Regulatory

UK government can reinstate policy ban on the animal testing of cosmetics, rules High Court judge

The ruling was made by Mr Justice Linden in the Judicial Review of the Home Office’s policy on animal testing in the UK
Regulatory

Animal testing: 35-plus cosmetics players join forces to push for animal-free methods globally

L’Oréal, LVMH and P&G are among the members of the new International Collaboration on Cosmetics Safety (ICCS)
Regulatory

UPDATED: Save Cruelty Free Cosmetics ECI reaches goal of 1 million validated signatures

The signature-collecting initiative was originally launched August 2021 with the deadline ending 31 August 2022
Subscribe now