Pravera to launch ORGANii

Published: 30-Jul-2014

UK natural and organic distributor to launch ORGANii, its own personal care brand

Pravera, a UK distributor in the natural and organic skin and cosmetics sector, is launching its own personal care brand, ORGANii.

The range comprises hand soaps, shower gels and plasters, and is certified by Ecocert. The soap and shower products come in a variety of fruity and floral fragrances, including lavender and liquorice. There is also a fragrance-free Soap Bar and Liquid Soap available. ORGANii plasters are made from organic cotton and contain a natural adhesive, making them suitable for people with sensitive skin.

Graeme Hume, Founder and MD of Pravera Ltd, developed the ORGANii brand when he spotted a gap in the market for stylish looking, high quality natural and organic products that offer value for money. He says: "ORGANii is a stylish range of everyday organic products at an affordable price point. My experience tells me that both retailers and customers appreciate certified natural and organic products that have a competitive price point, so I wanted ORGANii to tick those boxes."

The products are: Shower Gel in Aloe Vera & Bamboo, Argan, Liquorice, Peach fragrance, Shea Butter, and Strawberry fragrance; Cream Soap in Fragrance Free, Wild Rose, Lavender, Lime Blossom, Vanilla, and Almond; Liquid Soap in Fragrance Free, Rose, Citrus and Lavender; and Plasters.

The range will be available from selected health food stores and independent pharmacies nationwide.

RRPs from £2.65, Pravera, organii.co.uk.

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