Pollard Boxes supports new ghd Helios hair dryer


UK-based supplier has provided ‘high-impact’ packaging for ghd’s latest offer

Pollard Boxes has provided the packaging for the latest innovation from ghd: the Helios hair dryer.

The box is said to provide high-impact packaging that maximises visual communication between ghd and its consumers to deliver a clear statement about the hair dryer’s technical performance and aesthetic appeal.

The quality of the materials, snug-fitting lid and ghd foil block branding help promote a high-value image, while a complex foil pattern is designed to replicate a vortex to illustrate the power of the dryer.

To maximise the opening experience, the colour of the hairdryer matches the colour of the box.

Inside, the hair dryer is presented in a Vac Form insert that ensures the product is fully protected throughout the supply chain.

Meanwhile, the lid is manufactured using Winter’s Wibalin Finelinen, which offers a woven fabric feel to further enhance the luxury sensation of the opening experience.

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The ghd Helios is said to incorporate ghd’s Aeroponics technology for a 120km/h airflow; it is also lightweight and ergonomical.

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