Pixie Lott and Shanina Shaik attend star studded celebration of Australian ingestible beauty brand, Vida Glow

31-Mar-2022

Vida Glow held an intimate evening dinner event to celebrate the brand’s latest innovations

Pixie Lott and Shanina Shaik attend star studded celebration of Australian ingestible beauty brand, Vida Glow

Ingestible beauty leader and global number one marine collagen brand, Vida Glow, held an intimate evening dinner event to celebrate the brand’s latest innovations. Hosted by Vida Glow founder, Anna Lahey, the Australian - born brand housed a star - studded guest list at The Londoner Hotel in Piccadilly.

The following celebrity guests in attendance:

  • Pixie Lott - Singer
  • Shanina Shaik - Victoria’s Secret Model
  • Lady Emma Weymouth - Socialite and Model
  • Sophie Habboo - TV Star
  • Fae Williams - Mode1

International and local guests gathered for an immersive dinner at The Londoner Hotel. In her address, Anna reflected on the brand’s 2014 beginnings and exponential evolvement to global acclaim as leaders in ingestible beauty. All cemented by Vida Glow’s science - backed credentials, heavy investment into clinical trials and first - mover category presence.

“It was such a special evening. Surrounded by wonderful individuals supporting Vida Glow’s innovative product range and celebrating our new revolutionary launches – I’m beyond grateful.” - Anna Lahey, Vida Glow Founder

The event comes shortly after Vida Glow disrupted the ingestible industry with their first global campaign, which launched March 3rd, 2022. An unequivocal visual directive – vibrant and energised – the ingestible leader’s campaign was a deliberate departure from advertising commonly seen in this space. Taking skin care deeper, Vida Glow solidifies a new precedence – one set to benchmark the future of beauty.

Pixie Lott and Shanina Shaik attend star studded celebration of Australian ingestible beauty brand, Vida Glow

About Vida Glow

Vida Glow launched in 2014 with a hydrolysed marine collagen peptide powder. Today, one unit of the brand’s Natural Marine Collagen is sold every four seconds.

Prioritising product efficacy, the brand is committed to formulating first-to-market solutions for common beauty concerns. Backed by independently conducted clinical trials and proven to deliver tangible results.

Vida Glow’s core range includes:

  • Natural Marine Collagen - A clinically proven peptide powder that stimulates collagen production for plump, youthful skin.
  • Anti-G-Ox™ - A daily antioxidant powder defending skin against premature ageing.
  • Radiance - A targeted capsule increasing luminosity and reducing pigmentation.
  • Age Defiance Skin Care - A 3 step topical system that works in tandem with Vida Glow’s ingestible solutions for maximised results.

Challenging global industry standards and exceeding expectations, Vida Glow is committed to delivering effective, first-to-market products backed by science.

2022 will see the brand’s continued category-paving trajectory in the ingestible and skin care space. Answering consumer demand with a revolutionary foray into hair care and targeted acne solutions–amongst other innovations.

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Vida Glow is available at vidaglow.com and stocked in leading international retailers, including Revolve, Selfridges, Harrods Beauty, Douglass and David Jones.

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