Philosophy plumps up anti-ageing offering

12-Mar-2013

US skin care brand Philosophy (Coty Prestige) is releasing a new skin care line to target the ageing concerns of mature women.

US skin care brand Philosophy (Coty Prestige) is releasing a new skin care line to target the ageing concerns of mature women. The new Full Of Promise line is expected to complement the brand\'s existing offering, which includes Hope In A Jar, which targets the first signs of ageing, and the Miracle Worker, an anti-ageing line that targets concerns such as hyperpigmentation, elasticity and wrinkles.

Full Of Promise includes two products, designed to work in tandem to support the skin\'s natural collagen and elastic and restore the appearance of volume and lift. The first is a Treatment Duo Serum, which is housed in a dual-ended pump tube to provide a daytime formula to lift the skin, along with a night time formula to volumise. Both formulas contain Kigelia extract, a bio-active African fruit known to improve firmness and elasticity in the skin, while the night formula contains the addition of retinoid to restore volume to the face.

Finally, there\'s also a Dual-Action Restoring Cream which contains a host of ingredients including a Protein Recycling Complex (PRC) which is claimed to reawaken the proteins in the skin that support natural collagen and elastin.

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Available from January via upscale London department store Harrods, the serum will be priced at £52 while the cream will be £46.

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