US based skin care brand Paula’s Choice has landed its first brick and mortar retail space at Pharmaca Integrative Pharmacy. Initially available in two locations in California and one in Denver, Colorado, the brand plans to roll out to further Pharmaca locations throughout 2014. Paula’s Choice has built a direct to consumer following via e-commerce and mobile at PaulasChoice.com.
"This exciting partnership is another important step in our brand's growth strategy and the expansion of our distribution to key retailers," said David Lonczak, CEO of Paula's Choice. "Our physical presence at Pharmaca raises the visibility of our brand in key markets and, for the first time, makes our products available to consumers in retail stores."