P&G challenges indie brand Friction Free Shaving over ‘misleading’ claim

The UK-based subscription brand has been ordered to stop using the phrase ‘friction free’ in relation to the efficacy of its products

P&G has challenged a claim made by indie subscription brand Friction Free Shaving.

The conglomerate lodged a complaint . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies