Out of hours beauty appointments skyrocket, says blow LTD.


The 24-hour beauty trend means nearly half of all blow LTD.’s services are outside of normal hours

Out of hours beauty appointments skyrocket, says blow LTD.

The UK’s largest ‘on demand’ beauty services provider, blow LTD. has reported that 47% of its appointments are now outside of normal salon hours.

The rise in 24-hour beauty has seen growing demand for services before 9am and after 7pm, and on Sundays.

blow LTD., which offers blow dries, make-up looks, massages, manicures and lash extensions at home and in beauty bars at selected Debenhams stores, says its beauty bar at Debenhams Oxford Street in London is taking bookings from 7am – two and a half hours before the store opens.

“Women are increasingly juggling careers and family lives, which means that finding the time to get a blow dry, manicure or massage is difficult,” said Fiona McIntosh, co-founder of blow LTD. Sign up for your free email newsletter

"Beauty treatments are now a 24-hour activity for women that fit around their busy lives, whether it's a 7am blow dry at our beauty bar in Debenhams Oxford Street or a manicure at home at the weekend."