Out of hours beauty appointments skyrocket, says blow LTD.


The 24-hour beauty trend means nearly half of all blow LTD.’s services are outside of normal hours

The UK’s largest ‘on demand’ beauty services provider, blow LTD. has reported that 47% of its appointments are now outside of normal salon hours.

The rise in 24-hour beauty has seen growing demand for services before 9am and after 7pm, and on Sundays.

blow LTD., which offers blow dries, make-up looks, massages, manicures and lash extensions at home and in beauty bars at selected Debenhams stores, says its beauty bar at Debenhams Oxford Street in London is taking bookings from 7am – two and a half hours before the store opens.

“Women are increasingly juggling careers and family lives, which means that finding the time to get a blow dry, manicure or massage is difficult,” said Fiona McIntosh, co-founder of blow LTD.

"Beauty treatments are now a 24-hour activity for women that fit around their busy lives, whether it's a 7am blow dry at our beauty bar in Debenhams Oxford Street or a manicure at home at the weekend."

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