Ormonde Jayne personifies brand with new fragrance launch

By Becky Bargh | 17-Dec-2018

The new Privé Eau de Parfum is said to create a nostalgic experience for the wearer and took 16 years for founder Linda Pilkington to create

Linda Pilkington

Linda Pilkington

Fragrance brand Ormonde Jayne has extended its collection with the introduction of a new scent that is said to personify the brand.

Privé Eau de Parfum (£110) is a complex blend of the brand’s favoured oils and took founder Linda Pilkington 16 years to create.

Meanwhile, the scent is said to create a nostalgic experience for the wearer.

Privé features top notes of basmati rice, green mandarin oil, neroli, Russian coriander seed freesia, petitgrain oil, bergamot, pink pepper and osmanthus absolute; a heart of magnolia absolute, blackcurrant, French clary sage, jasmine absolute, gardenia absolute and orris butter; and base notes of timbersilk, vanilla absolute, musk, sandalwood, tonka bean absolute and ambroxan.

Commenting on the fragrance creation Pilkington said: “The inspiration was simply picking out my very favourite oils, ones that represented and evoked the most positive of emotions.

“I was very happy with the perfume created back in 2002, but at that time, because I had very new relationships with the perfume houses, I wasn’t able to obtain so many different oils from so many different fragrance manufacturers in such small quantities.

“Fast forward to 2018 and today I have a long standing and great relationship with the fragrance suppliers, and plantation owners, as well as the gardeners that work with the flowers.

“They oblige and help me, even it it’s a small quantity of a rare absolute from the ends of the earth.”

The fragrance is now available from Ormonde Jayne’s store on Bond Street, London.

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