Brand continues Love Is On message
Revlon has unveiled the next phase of its Love Is On brand campaign with a new series of TV ads starring global brand ambassadors Olivia Wilde, Alejandra Espinoza and Halle Berry.
The new clips share the message: “Choose Love” and invite women to make love happen. Wilde is shown making the first move while Berry is shown keeping the romance alive in a relationship. Espinoza is seen declaring her love. This is the first time all three ambassadors have been shown together.
The TV ads will be supported by an accompanying digital and print campaign aiming to help women select the best Revlon products for themselves. Consumers are also invited to upload pictures of themselves blowing kisses and tagging someone special using the #CHOOSELOVE hashtag. Selected images will be shared on Revlon’s website and social media.
Lorenzo Delpani, CEO at Revlon, commented: “At Revlon we have been thrilled with the response of women around the world who have eagerly embraced our Love Is On mission – and there is great excitement as we get ready to unveil our next big step, the Choose Love campaign. We believe that by inspiring people to Choose Love we can spark a global movement around the positivity of love.”
The new campaign comes amid rumours that Revlon’s owner Ron Perelman is putting the $1.3bn cosmetics company up for sale. The company also named its first social ambassador – UK actress Michelle Keegan – last week.