French beauty concept store Oh My Cream! is to open its second outlet in Paris
On 15 November, French beauty concept store Oh My Cream! will open its second outlet in Paris, at 4 rue des Abbesses in the 18th arrondissement.
The 30sqm outlet has no treatment room, unlike the company’s first shop at 3 rue de Tournon, but it will offer a ‘personal shopper’ experience where the customer can undergo a skin diagnostic via iPad and be given a personalised selection of products. The 30 or so brands on offer are the same in both branches and are a tightly curated selection.
The shop, unusually for France, will also be open on a Sunday. “I’ve been a beauty addict all my life, but I was tired of forever seeing the same brands on every street corner,” founder Juliette Lévy told Cosmetic News Weekly. “I also found the blogs and the press were full of ‘it products’ that couldn’t be found in France, and I was especially tired of having to spend time and money to finally find products that even worked. “I wanted to create a place that did the sorting, with only products that were the cream of the crop and that guaranteed all women access to products that have proved their worth.”