OTO responds to consumers suffering from sleep deprivation with new CBD launch

By Becky Bargh 22-Jun-2020

According to the brand, more than 60% of Brits have been struggling to sleep during the coronavirus lockdown

Luxury CBD brand OTO has responded to reports of consumers suffering with sleep deprivation during lockdown with a new product launch.

According to the brand, almost two-thirds of Brits have been struggling to sleep since the stay at home order was put in place at the end of March due to coronavirus.

Designed to help induce sleep, OTO’s new CBD Sleep Drops (£69) are equipped with a pipette that releases a 50mg dose of CBD by pushing the button on top, while the formula is infused with a blend of lavender and mint.

“When we created OTO our aim was to deliver the world’s finest CBD experiences with products that are both enjoyable and effective,” said OTO’s co-founder Gemm Colao.

“Up until now, tinctures have tended to be confusing in terms of dosage, whilst CBD has typically had a displeasing taste.

“With our new and innovatively designed OTO CBD Sleep Drops, we’ve removed the guesswork, making it both easy and enjoyable to use.”

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The product is said to last 30 days and is available via OTO’s website, The Drug Store, Harrods and Selfridges.