With Chris McLeod, Debra Redbourn and Amelia Daniel
Points to consider before making claims
The first step in making claims is to categorise the claims as cosmetic, medicine/drug, or biocidal. The criteria for these categorisations vary on international markets. Claims may also be categorised under the title of ‘safety’. In the case of sunscreen, a safety claim may involve the product’s UVA + UVB protection, its suitability for use on children, or whether it has been dermatologically tested.
When a claim is categorised, the responsible person much make sure that it complies with the relevant legislation and guidelines. At this point, the manufacturer or brand owner must decide how to substantiate each claim.