'No make-up' trend threatens US lipstick sales

Natural look is increasingly popular

The trend for 'no make-up' make-up could pose a threat to the lipstick manufacturing industry, according to IBISWorld's Lipstick Manufacturing in the US: Market Research Report.

The report cites the normcore cosmetics trend, which favours neutral and skin-coloured products, as a threat to lipstick sales as demand for brighter shades fall by the wayside.

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