Nice'n easy reveals Christina Hendricks as ambassador


The actress represents the home hair colour brand's new Shift a Shade campaign

Home hair colour brand nice’n easy has announced actress Christina Hendricks as its new Brand Ambassador. In her latest role, Hendricks fronts nice’n easy’s new Shift a Shade campaign, inspiring women to make a hair shade shift to find their true colour.

The Mad Men star coloured her naturally dark blonde hair with Clairol hair colour early in her career, and is now famed for her red locks. She says: ““I’m so excited about being the new nice’n easy ambassador; it’s a product I’ve been using ever since I went red. I love that the results from nice’n easy are so natural looking; I know it’s going to turn out natural and beautiful and I don’t have to worry about it.”

Jacky Ouyang, Clairol Brand Director, adds: “Christina Hendricks truly embodies nice’n easy and especially the Shift a Shade campaign which is about finding hair colour that is true to you; colour so natural-looking that no-one would know it wasn’t the colour you were born with – it’s the perfect pairing.”

Nice’neasy Permanent Colour Crème is available in 56 shades. Each one blends three salon tones that work with the shade variations inherently present in hair, for a beautiful colour with natural-looking tones and highlights.

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The nice’n easy Shift a Shade advertising campaign featuring Christina will air from January 2015 in the UK, Ireland, USA and Canada.