Nails inc. explores nude trend


The brand has a host of new launches ready for spring/summer 2014

British nail care brand nails inc. is adding to its popular Gel Effect Polish line-up from next year. Joining its upcoming Spring/Summer 2014 collection will be five new shades in Mercer Street (blue), Downtown (pink), Mayfair Lane (pale pink), Soho Place (aqua) and Kensington Passage (coral), priced at £14 each.

The brand\'s Gel Effect Polish is said to provide a glossy finish without the need for a UV lamp or complex removal process associated with traditional gel manicures. It also contains a “plumping technology” which helps to create a flawless, glossy manicure.

Meanwhile, the brand is also launching In The Nude, a new collection of polishes that provide a twist on traditional nude shades. Colours in the line, which will be sold as a set of four for £25, include George Street (pink), Sheraton Street (pale blue), Kensington Gore (rich nude) and Hyde Park Place (soft grey). Building on the nude theme, the brand is also releasing a line of four shades as part of its Perfect Nude collection (£12 each). Designed to flatter a cross-section of skin tones, the varnishes are a new and exclusive formula to nails inc. which contains pomegranate seed to to help hydrate and nourish the nails along with a UV filter to help prevent discolouration.

Sign up for your free email newsletter

Finally, also out in March, are two new lines designed to create special effects on the nails. The first, named Double Ended (£14 each), combines a bright shade which is housed on one end of the bottle, with a matte glitter top coat, which is on the other side. Finally, there\'s also Floral (£12 each) which blend a base shade with floral shaped glitter particles. There are four colours in the line including Daisy Lane (red, ink and white) and Richmond Gardens (aqua and white).