Mintel examines the UK retail market for soap, bath and shower products

Although the soap, bath and shower category is under some pressure, there are plenty of bright spots that point the way towards future growth

Covered in Mintel's report

This report covers the UK retail market for soap, bath and shower products (including specific male, female and family products (can be used on children and babies) and includes the following:

  • Hand sanitisers
  • Toilet soaps in both bar and liquid form, including hand washes
  • Bath additives such as foam, crème, oil and bubble bath, bath pearls and beads and solid bath products such as salts, grains, crystals and cubes
  • Shower products such as gels, mousses, body shampoos and body washes
  • Products marketed as soap-free, such as Dove or Oil of Olay moisturising bars, as well as products such as Oilatum, which are formulated specifically for problem skin.

Written by Hera Crossan, a leading analyst in the household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Although the soap, bath and shower category is under some pressure, there are plenty of bright spots that point the way towards future growth. The success of Baylis & Harding in convincing consumers to upgrade to a more premium product shows that products can still benefit from creating differentiation in the sector.

Few mainstream brands have yet to capitalise fully on consumer interest in ethical and environmentally-friendly products, highlighting a way for brands to get ahead of the competition.

For more information on the report, see here.

Companies