Pure Beauty

Mid-year sales prove to be golden ticket for prestige beauty in China

By Sarah Parsons | Published: 1-Sep-2020

The pandemic forced may have forced make-up sales to slow down, but the 'new normal' is proving a massive e-commerce opportunity

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China's online prestige beauty industry soared by 87% to US$1.3bn in June compared to 2019, reported market researcher The NPD Group.

The surge in demand has

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