Michael Kors taps supermodel Gigi Hadid for new fragrance campaign

By Becky Bargh | Published: 10-Jul-2019

The 24-year old rose to fame in 2014 after bagging a place in the Top 50 Models leaderboard

Michael Kors has snapped up American supermodel Gigi Hadid as the new face of its Wonderlust fragrance.

The 24-year-old daughter of TV personality Yolanda Hadid rose to fame in 2014 after securing a place on the Top 50 Models leaderboard.

She was also named International Model of the Year by the British Fashion Council in 2016 and has made more than 30 appearances on the cover of various international Vogue magazines.

The new fragrance, set to launch this summer, is said to be “a vacation in a bottle”, according to Hadid, with each ingredient designed to ‘transport’ the wearer to a ‘far-off destination’.

Michael Kors taps supermodel Gigi Hadid for new fragrance campaign

“The fragrance is an escape - a little luxury that takes you away,” said Hadid.

“I love the floral notes and [...] versatility, it carries me from a day at the beach to a night out with friends.”

The scent is blended with top notes of almond milk accord, Italian bergamot, Sicilian mandarin and pink pepper; with heart notes of dianthus, jasmine grandiflorum absolute, jasmine sambac absolute and heliotrope; and base tones of sandalwood, cashmeran and benzoin siam.

Commenting on the marketing campaign, shot by Inez & Vinoodh, Kors said Hadid is “the perfect face for this fragrance”.

He added: “Gigi fully embodies the Michael Kors Wonderlust spirit.

"She’s curious, spontaneous, lighthearted … everything you want in a travel partner.”

Hadid has formerly worked with beauty brands Maybelline New York and Tommy Hilfiger.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like