Rebecca Bezzina, MD at innovation agency R/GA London, helps beauty brands embrace technological advances and next generation internet-savvy consumers
How to prepare your business for Web 3.0 (Image via Cosmetics Business)
Heralded as the future of the internet, Web 3.0 is a new frontier for consumers and businesses alike. A new wild west for the digital age, driven by transparency and based on blockchain technology, the decentralised evolution will have a major impact on businesses.
And in may feel like the future is already here. From Estee Lauder-backing the first Metaverse Fashion Week on Decentraland to make-up specialists Lottie London and Korea's luxury brand Hera hosting avatar-based press launches in the digital sphere.
But what does Web 3.0 really mean and how will it benefit brands? Here, Rebecca Bezzina, MD at innovation agency R/GA London, provides a guide to the pioneering internet technology.
In short, Web 3.0 is the next generation of the internet powered by blockchain technology. It will allow a more immersive internet experience, driven by tokenisation and decentralisation.
Governed by peer-to-peer technology, it has the potential to shift the balance of control (of the internet) from big data Web 2.0 corporations towards everyday internet users.
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