The brand is tapping into the crayon trend with its bright shades
Maybelline is tapping into the crayon trend with its launch.
The Baby Lips Color Balm Crayons (£5.99) collection is the brand's first moisturising oil lip colour balm and is designed to provide 12 hour hydration.
Six shades of the crayons are currently available: Candy Red, Sugary Orange, Strawberry Pop, Pink Crush, Playful Purple and Creamy Caramel.
Launch: out now