MAC serves up new ice-cream inspired make-up line


Soft Serve eyeshadow collection is inspired by smooth textures and creamy colours

MAC has released details and images of an ice cream-inspired make-up launch due to hit the market in time for summer.

The Estée Lauder colour cosmetics brand is due to dish up its new Soft Serve eyeshadow collection, featuring a range of 12 eyeshadows (£16 each) and six brow pencils (£14 each) from June onwards. Textures are described as “creamy” and “bouncy” with long-wearing, non-creasing formulas.

The limited edition range is being promoted with bright and playful campaign images that feature indulgent ice cream cones sprinkled with the brand’s new wares.

Shades of Soft Serve Shadow include: Bounce Around, a taupey silver; Quite Yummy!, a light pink; Cushy Life, a warm golden beige; So So Saucy, a mid peach; Jealous Girl, a mint green; and Big Bad Blue, a pastel blue, among others. Meanwhile, the Dare Hue! Brow Pencil shades include: Violet Infused, a soft lavender; Blonde Not Bland, a pastel peach; and Clearly Groomed, a nude beige, with three other hues on offer too.

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MAC is also bringing out a Small Eye Shader Brush (£21) for ease of application.