Luxe Pack New York enjoys 10.2% attendance growth

Celebrates tenth year with most successful show to date

Luxe Pack New York 2012, which took place on 16 and 17 May, welcomed a total of 2,607 visitors, an increase of 10.2% on last year’s event. Held in its usual location (Manhattan’s Metropolitan Pavilion and Altman Building) the tenth edition of Luxe Pack New York was hailed a success by organiser Idice.

Speaking to SPC at the event, deputy managing director, Nathalie Grosdidier commented: “It’s the tenth anniversary, which has really given us the opportunity to focus on the evolution of the exhibition. At the first show we had just 40 exhibitors, at this show we have 140 exhibitors and we expanded on last year by 10 new booths by moving the lunch area from the show floor to the second floor.

“We wanted to organise a different show [to Luxe Pack Monaco]. This is really a concentration of packaging innovation. It is not a huge venue but it’s very concentrated and everyone is focused on business.”

The verdict from attendees was positive too. “This is the best show for us,” said Mark W Frey, MWV Beauty & Personal Care’s vp, sales & marketing, North America Primary Packaging. “We’ve been excited by the vitality of the queries we’ve been getting from our customers. It’s really a who’s who of cosmetic producers. The central location is a plus, as is the size. Most visitors don’t have to travel far and they can see everyone in a day.”

Hee Jeong Son, senior vp of business development at Anisa International added: “We attend many trade shows and every show has a different purpose. We see a lot more packaging people attend this show, versus HBA, where you might get packaging and marketing. And as the trade show name suggests, we are visited by customers who want to see innovations that drive the luxurious product market.”

Next year Idice plans to introduce some of Luxe Pack Monaco’s successes to the US show. “In Monaco we have the Luxe Pack in Green awards and next year we hope to launch this here too,” revealed Grosdidier. “I think it’s a great opportunity to discuss sustainability, which is at the heart of each creation today.”