Lush responds to TikTok video slamming broken goods

By Julia Wray | Published: 12-Jun-2023
Packaging Body Care

‘Sometimes packages aren’t treated with the gentle touch we hope for during transit’

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Lush responds to TikTok video slamming broken goods

Influencer Julie Kay Kyles' TikTok video of broken bath bombs has been viewed more than 800k times

Influencer Julie Kay Kyles' TikTok video of broken bath bombs has been viewed more than 800k times

An unboxing video of broken, packaging-free beauty products has gone viral, highlighting the delicate balance between packaging reduction and goods arriving intact.

The post from beauty and lifestyle influencer Julie Kay Kyles, who has 4.9 million followers on TikTok as @imjuliekay, features a large box of ‘naked’ products from ethical brand Lush.

Kay Kyles is shown picking a series of bath bombs, such as the Tea Party Bath Bomb and the Out of This World Bath Bomb, out of the box, some of which are broken.

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