Pure Beauty

Lush opens pop-up based on Wes Anderson’s new film Asteroid City

By Amanda Pauley | Published: 9-Jun-2023

The activation will run for five weeks and sell the British beauty brand’s exclusive Asteroid City bath collection

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Lush has opened a Wes Anderson-themed pop-up in London based on the filmmaker’s upcoming movie Asteroid City.

The Lush X Asteroid City Gift Shop in Soho is designed to make visitors feel like they have stepped into the director’s sci-fi movie.

The activation will run for five weeks and sell the British beauty brand's exclusive Asteroid City bath collection.  

“We are passionate about retail spaces and driving footfall back into stores – to do this we know we want to give customers new experiences,” Melody Morton, Lush’s Concepts Creative Director, told Cosmetics Business.

“This pop-up is just challenging us and the way we offer new experiences to customers, and we love that it is a themed retail space. 

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