The activation will run for five weeks and sell the British beauty brand’s exclusive Asteroid City bath collection
“It is about offering an immersive experience,” said Melody Morton, Lush’s Concepts Creative Director
The Lush X Asteroid City Gift Shop in Soho is designed to make visitors feel like they have stepped into the director’s sci-fi movie.
The activation will run for five weeks and sell the British beauty brand's exclusive Asteroid City bath collection.
“We are passionate about retail spaces and driving footfall back into stores – to do this we know we want to give customers new experiences,” Melody Morton, Lush’s Concepts Creative Director, told Cosmetics Business.
“This pop-up is just challenging us and the way we offer new experiences to customers, and we love that it is a themed retail space.
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