Mirza will appear in multiple campaigns running across digital platforms for the ethical brand
Lotus Organics+, an Indian brand offering organic, vegetarian and free-from beauty goods, has named model and actress Dia Mirza as the face of its brand.
Mirza will appear in multiple campaigns running across digital platforms with the first being a campaign celebrating earth day, which launched 16 April and will run until 22 April.
Mirza, who came to fame as Miss Asia Pacific International in 2000, is the star of films including Dus and Sanju and the web series Kaafir. She is also well known for her social and environmental work acting as a UN Environmental Goodwill Ambassador and United Nations Secretary-General Advocate for Sustainable Development Goals.
“Lotus Organics+ is a brand committed to a non-toxic lifestyle and emphasises the benefits of living life the organic way,” said Nitin Passi, Joint Managing Director, Lotus Herbals.
“We are delighted to associate with Dia Mirza, who shares the same passion for a better, greener world. She personifies the organic lifestyle, cares about the environment and makes conscious choices towards sustainability.”
“I’m proud to be associated with Lotus Organics+, a brand that has deep-rooted values and an ethical approach towards the environment,” added Mirza.
“It is a responsible 100% certified organic beauty brand committed to providing holistic skin care and hair care products without using any parabens or harmful chemicals.
“I am personally committed to sustainable living and aim to live a no-plastic lifestyle.”