Kering’s beauty business appoints new Americas lead

By Julia Wray | Published: 26-Apr-2024

The luxury brand owner has named Alexandre Choueiri the segment’s President and CEO for the Americas and has unveiled three new board members

Kering Beauté has appointed L’Oréal veteran Alexandre Choueiri as President and CEO for the Americas. 

Choueiri, who has worked for Kering as President of its recently-acquired fragrance house Creed since October last year, boasts nearly two decades of experience at L’Oréal. 

Before joining Kering, he was Global Brand President of Ralph Lauren fragrances for the French cosmetics giant. 

Choueiri has also held senior management positions at L’Oréal’s IDC group (under L’Oréal USA’s L’Oréal Luxe division), focusing on luxury fragrance and beauty, as well as Lancôme and Kiehl’s.

The executive unveiled the news on social media site LinkedIn, stating: “I’m happy to share that I’m starting a new position as CEO & President Kering Beauté Americas.”

Kering, best known for its couture and leather goods, pivoted into beauty in 2023 with the establishment of Kering Beauté, dedicated to growing the beauty arms of its Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato and Qeelin brands.

It appointed Raffaella Cornaggia – an Estée Lauder Companies alum – as CEO of the fledgling beauty business.

In June 2023, Kering Beauté announced its first major acquisition in Creed, in a deal reportedly worth more than US$3.8bn

In separate news, Kering has announced the appointment of three new independent directors during its General Assembly, which took place 25 April. 

The new Kering board members are Rachel Duan, who most recently served as Senior Vice President of General Electric (GE) and President & CEO of GE Global Markets; and Giovanna Melandri, an economist and expert in ESG finance, sustainability and international relations.

Also joining Kering’s board is Dominique D’Hinnin, a veteran of publishing and travel retail giant the Lagardère group.

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