Loneliness: Why consumers want the beauty industry to tackle the saddest trend of 2019

By Sarah Parsons 11-Feb-2019

According to consultancy group The Akin, shoppers are urging brands to address the wellness and mental health phenomenon

Beauty brands need to address loneliness and the circular economy, if they want to win over the most influential of consumers.

A new report by consultant group The Akin found that 70% of ‘changemakers’, or early adopters, think brands should work harder to help people feel connected and supported.

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