Lip gloss: The quest for cult status

By Jo Allen | Published: 20-Sep-2023 Featured companies: The Red Tree Consultancy
Colour Cosmetics

Sales of lipgloss are still skyrocketing over lipstick, but can it ever become a classic make-up bag staple?

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Photo Credit: MAC

This article was originally published in the Colour Cosmetics Trend Report. Receive your copy here

Lip gloss is sticking around this decade.

Having risen as one of the biggest make-up trends of the 2020s, the glossy lip look has been nurtured by new formats such as lip oils, viral products like Fenty’s Gloss Bomb and Dior’s Lip Glow Oil, and developments that have banished the less popular attributes – such as tackiness and gloopiness – of lip glosses of the early 2000s.

And the latest figures show that sales of lipgloss are skyrocketing over lipstick. Across Europe, lip glosses grew by 51% during the year ending May 2023.

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The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...
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  • NPD Group
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