Keepme appoints Head of Technical Services in Cosmetics division


KeepMe has promoted Murtza Khokhar to the newly created position of Head of Technical Services in its Cosmetics and Beauty division.

KeepMe is currently expanding its Cosmetics and Beauty department, and Khokhar has been working alongside the development team. He will now be tasked with shaping new product development across the divisional portfolio.

Murtza Khokhar

Murtza Khokhar

Khokhar has worked in cosmetics manufacturing for more than 20 years. He studied Advanced Analytical Chemistry at the Royal Society of Chemistry and has worked with UK and international cosmetics manufacturers. Khokhar specialises in new product development, formulation and development. He has previously worked on the launch of several celebrity fragrances and gifting products for UK retailers.

Before joining KeepMe, Khokhar was employed as Head of Technical Services at Jigsaw ESL, working on the Katie Price fragrance range, Purr by Katy Perry and other premium brands. He gas also worked as Technical Director at HMC Health & Beauty, working for clients including Next, Baylis & Harding and Heathcote & Ivory.

Steve Anderson, Commercial Director at KeepMe, said: “Our business is enjoying significant expansion. We are increasing product lines for long standing clients and have recently been awarded a number of new contracts, including a high profile license agreement with a well-known movie franchise.”

Anderson continued: “We’re very excited that Murtza has taken on this important role. We have worked together for many years and his industry gravitas alongside natural instinct for what works across the cosmetics and gifting sectors are second-to-none. His appointment will further strengthen our commercial performance and we see exciting times ahead with Murtza integral to that.”

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Headquartered in Kent, with facilities in Shenzhen, Italy and Turkey, KeepMe offers design, prototyping and manufacturing services for cosmetic and beauty products. Key clients include Lottie London, Nip + Fab and Models Own.


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