Growing your brand beyond beauty. Maesa’s CEO shares his top tips

Published: 22-Feb-2024

Maesa CEO Piyush Jain talks category blur and why brands should avoid expanding into new fields too quickly

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Maesa is the world’s largest beauty incubator in mass, cultivating brands including Flower Beauty with Drew Barrymore, Being Frenshe and Kristin Ess Hair.

In this article, Maesa’s CEO, Piyush Jain, explains why consumer trust in a brand is core to successfully blurring beauty categories.

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