Kendo-owned KVD Vegan Beauty (formerly known as Kat Von D Beauty) has recruited an Instagram-famous cat to be the face of its latest campaign.
Dubbed 'the world's most beautiful cat', British Shorthair Coby the Cat has 1.8 million Instagram followers thanks to his large blue eyes and 'natural winged eyeliner’.
Now the furry friend will appear alongside four models for KVD Vegan Beauty's Cat Eyes For All ad to promote its Tattoo Liner's tenth anniversary.
Kelly Coller, KVD Vegan Beauty VP of Global Marketing and PR, said: "This campaign is one of my all-time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about.
"We love beauty-positive rebels, our furry friends, and believe in Cat Eyes for All!"
In addition to Coby the Cat, the campaign features the brand's International Makeup Artist Fanny Maurer, and models Chloé Nguyen and Carmen Lee Solomons.
Coller added: "Over the course of the next four months of this campaign, we have many more surprises.
"We will be announcing a partnership with a celebrity make-up artist (known for creating one of the most famous cat eyes on the planet), a cause-marketing and limited-edition product, many new faces and advocates and social stunts.”