A-beauty brand Jurlique has experienced double-digit sales growth after upgrading its website’s SEO features.
According to its Global Ecommerce and Digital Marketing Manager, Sophie Turnbull, the site has benefited from “significantly more effective SEO” with “organic traffic”, as well as double-digital growth.
Tasked with the website revamp was Australian marketing agency Yoghurt Digital, which ran a user experience review of the site’s technical and on-page SEO factors that could be affecting site performance and conversion rates.
“To ensure Jurlique’s unique products were reaching the right people at the right time, we applied a strong data lens to all our SEO and content strategy,” said Yoghurt Digital’s co-founder Michael Laps.
It also boosted the site’s user experience and purchase journey through its personalisation content strategy.
“Their data-backed strategy and expertise in site migration have allowed us to build a solid SEO-led technical foundation with impressive increases in sales,” added Turnbull.
Yoghurt Digital also works with beauty brand Frank Body for its SEO.
Earlier this year, Jurlique teamed up with digital commerce site company Tyzen to launch a new e-commerce site.
According to the brand, the site also delivers targeted product and content recommendations in order to compete in broader markets.
