Juliette Has a Gun launches new Moscow Mule fragrance

By Lucy Tandon Copp 12-Jul-2018

The woody citrusy scent is inspired by the classic cocktail

Niche perfume brand Juliette Has a Gun has unveiled a new fragrance inspired by the classic cocktail Moscow Mule.

The fragrance (£110 for 100ml) contains top notes of ginger, lime and bergamot essence; heart notes of apple and sandalwood essence, extreme amber and iso E super; and base notes of ambroxan, ambretolide and norlimbanol.

The bottle features a copper tone cap reminiscent of the mugs that the cocktails are typically served in.

Founder Romano Ricci said: “I had in my mind the idea of a fragrance that evoked the vibrations and euphoria of the famous Moscow Mule cocktail. A fresh and exhilarating composition that associates ginger with copper.

“These two elements inspired me for both the container and the formula: ginger for the model featured in the campaign and her mysterious red hair colour. Copper because the cocktail is traditionally served in copper mugs.”

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Ricci worked with photographer Alexander Straulino to help illustrate the fragrance through collage.

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