How crucial is story-telling in fragrance?

Published: 3-Feb-2015
Fragrance Marketing

In Cosmetics Business' latest Final Word column, Juliette Has a Gun Founder Romano Ricci explores the purpose of story-telling in fragrance

You need to be a subscriber to read this article.
Click here to find out more.
How crucial is story-telling in fragrance?

Story-telling isn't essential when creating fragrance, says Juliette Has a Gun Founder Romano Ricci. However, it certainly helps to connect with the consumer and explain intent...

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
#PerfumeTok is turning niche fragrances into the ultimate status symbol

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Read more
Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market

Trending Articles

  1. Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
  2. Perfumer Francis Kurkdjian restores 13 iconic Dior fragrances for Dioriginals collection French luxury fashion house Dior and its Perfume Creation Director Francis Kurkdjian have been inspired by nearly 80 years of fragrance archives to restore iconic Dior scents, such Diorama, Diorissimo and Dioressence
  3. The Ordinary opens ‘playful’ PDRN pop-up highlighting viral ingredient in first-ever eye cream Visitors to The Ordinary’s immersive experience in London, UK, will learn about the vegan biotech-derived PDRN used in the Estée Lauder Companies-owned skin care brand’s new Lacto-PDRN 4% + B9 Eye Cream
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Gen Z make-up brand Lottie London breaks into fragrance The British brand’s new perfumes have been created in partnership with streaming service Netflix, inspired by the television show Outer Banks

Upcoming event

London Packaging Week 2026

16-17 September 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
#PerfumeTok is turning niche fragrances into the ultimate status symbol

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business rounds up 6 latest launches hitting shelves this week

Cosmetics Business rounds up 6 latest launches hitting shelves this week

From collagen infused shampoo and conditioner to cold-pressed skin care, here are the latest launches available to purchase
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business names the 8 new beauty essentials

Cosmetics Business names the 8 new beauty essentials

From beauty newcomers to NPD from skin care staples, these are the latest cosmetics launches hitting the market
Fragrance
Juliette Has a Gun launches new Moscow Mule fragrance

Juliette Has a Gun launches new Moscow Mule fragrance

The woody citrusy scent is inspired by the classic cocktail
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Juliette Has a Gun launches Sunny Side Up fragrance

Juliette Has a Gun launches Sunny Side Up fragrance

Niche fragrance brand teams up with illustrator Jamie Cullen to create playful imagery inspired by the new perfume
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Although the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
Research & Development
SID MEDICOS establishes collaborative product development framework for LemonBottle

SID MEDICOS establishes collaborative product development framework for LemonBottle

Insights gathered from professionals across global markets incorporated into the LemonBottle product development process
Subscribe now