How crucial is story-telling in fragrance?

Published: 3-Feb-2015
Fragrance Marketing

In Cosmetics Business' latest Final Word column, Juliette Has a Gun Founder Romano Ricci explores the purpose of story-telling in fragrance

You need to be a subscriber to read this article.
Click here to find out more.
How crucial is story-telling in fragrance?

Story-telling isn't essential when creating fragrance, says Juliette Has a Gun Founder Romano Ricci. However, it certainly helps to connect with the consumer and explain intent...

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
#PerfumeTok is turning niche fragrances into the ultimate status symbol

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Read more
Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market

Trending Articles

  1. Dove launches first fragrance inspired by its Original Beauty Bar due to demand The Unilever-owned beauty brand has broken into the perfume category with a limited edition fine fragrance that smells like its 69-year-old hero sku, Original Beauty Bar, stating its community has ‘been asking for years’ for it to bottle the scent
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series British actor Jonathan Bailey, who is ambassador for Armani Beauty’s I Will men’s fragrance, stars in a new video series for the scent, alongside fellow ambassadors, musician J Balvin, Formula 1 driver Carlos Sainz and entrepreneur Simon Squibb
  3. Coty launches Fragrance Club to reinforce fragrance knowledge Coty’s new ‘global community’, the Fragrance Club, will meet for discussions, workshops, immersive experiences and co-creation opportunities, sharing perspectives on consumer behaviour, innovation and cultural trends
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’ Hot off hosting its beauty festival, Sephoria, in the UK for the first time, UK MD Sarah Boyd reveals the retailer’s 2027 expansion plans for the region, including a third boutique, more large-format stores, and what Sephora’s upcoming shop-in-shop concept with British multinational retailer Marks & Spencer (M&S) will actually entail

Upcoming event

Shanghai International Personal Care Expo

28–30 October 2026 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
#PerfumeTok is turning niche fragrances into the ultimate status symbol

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business rounds up 6 latest launches hitting shelves this week

Cosmetics Business rounds up 6 latest launches hitting shelves this week

From collagen infused shampoo and conditioner to cold-pressed skin care, here are the latest launches available to purchase
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business names the 8 new beauty essentials

Cosmetics Business names the 8 new beauty essentials

From beauty newcomers to NPD from skin care staples, these are the latest cosmetics launches hitting the market
Fragrance
Juliette Has a Gun launches new Moscow Mule fragrance

Juliette Has a Gun launches new Moscow Mule fragrance

The woody citrusy scent is inspired by the classic cocktail
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Juliette Has a Gun launches Sunny Side Up fragrance

Juliette Has a Gun launches Sunny Side Up fragrance

Niche fragrance brand teams up with illustrator Jamie Cullen to create playful imagery inspired by the new perfume
Retail
Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores

Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores

Luxury British department store chain Selfridges has released its Christmas campaign, taking consumers around the world through festive cityscapes and in-store experiences
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series

Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series

British actor Jonathan Bailey, who is ambassador for Armani Beauty’s I Will men’s fragrance, stars in a new video series for the scent, alongside fellow ambassadors, musician J Balvin, Formula 1 driver Carlos Sainz and entrepreneur Simon Squibb
Subscribe now