How crucial is story-telling in fragrance?

Published: 3-Feb-2015
Fragrance Marketing

In Cosmetics Business' latest Final Word column, Juliette Has a Gun Founder Romano Ricci explores the purpose of story-telling in fragrance

You need to be a subscriber to read this article.
Click here to find out more.

Story-telling isn't essential when creating fragrance, says Juliette Has a Gun Founder Romano Ricci. However, it certainly helps to connect with the consumer and explain intent...

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Juliette Has a Gun
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Read more
Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market

Trending Articles

  1. L’Oréal teams up with The Louvre on beauty-inspired art exhibition ‘De Toutes Beautés’ exhibition in Paris, France, aims to tell the story of beauty through art, exploring more than 10,000 years of history via 108 selected works
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Unexpected indie players are redefining accessibility in niche fragrance Indie players from the realms of skin care, make-up and hair care have broken into the perfume category with messages that reject mass-market fragrance homogeneity
  3. Urban Decay signs American basketball player Cameron Brink as ambassador The Los Angeles Sparks star has signed a multi-year deal with the L’Oréal-owned make-up brand as it recognises the power of beauty-sport partnerships
  4. Neuroscience in the fragrance industry Neuroscience, the study of the nervous system and the brain, has in recent years become a transformative force in understanding human behaviour. With applications extending beyond the laboratory and into areas such as marketing and cosmetics, it is now used as a sophisticated tool for analysing how people perceive and respond to different sensory stimuli

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business rounds up 6 latest launches hitting shelves this week

From collagen infused shampoo and conditioner to cold-pressed skin care, here are the latest launches available to purchase
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business names the 8 new beauty essentials

From beauty newcomers to NPD from skin care staples, these are the latest cosmetics launches hitting the market
Fragrance

Juliette Has a Gun launches new Moscow Mule fragrance

The woody citrusy scent is inspired by the classic cocktail
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Juliette Has a Gun launches Sunny Side Up fragrance

Niche fragrance brand teams up with illustrator Jamie Cullen to create playful imagery inspired by the new perfume
Marketing

How the everything shower and #unwindwithme are elevating body care

From relaxation trends to the Ozempic economy, body care is beauty’s next big ticket
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

L’Oréal updates 100,000 Years of Beauty book to mark its 115th anniversary

The beauty giant has reissued its collective works, which explores the diversity of beauty standards over time, 15 years after its original release
Subscribe now