Juice Beauty launches range in association with goop

Gwyneth Paltrow’s beauty brand teams up with her lifestyle site for organic range

Juice Beauty has created a new range in association with Founder Gwyneth Paltrow’s goop brand. Goop by Juice Beauty comprises a selection of six organic skin care products.

The range includes: Luminous Melting Cleanser ($90), Exfoliating Instant Facial ($125), Enriching Face Oil ($110), Replenishing Night Cream ($140), Perfecting Eye Cream ($90) and Revitalising Day Moisturiser ($100).

Each product is formulated with plant-based juices designed to rejuvenate skin and organic ingredients. Paltrow commented: “There’s this myth that if it’s not loaded with chemicals, it can’t possible work. Actually, pure organic and natural formulas can work as well, if not better than conventional products. We’ve created luxurious, clean, organic formulas that are proven effective – we hope they change the way women think about skin care.”

The range marks the first time the goop brand has been used on a product line. The lifestyle website was originally conceived as a newsletter and has since expanded into e-commerce and now cosmetics.

Lisa Gersh, CEO at goop, said: “Goop skin care embodies our brand’s commitment to bring healthy and clean products to our customers. Juice Beauty’s expertise in developing high-performance organic skin care is unmatched. Their commitment to creating clean, effective products makes our companies ideal partners.”

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