Jojoba Desert names Roni Rot as new CEO

Published: 11-Apr-2023

Rot succeeds Lee Reuveni, who has been CEO for the past six years

Jojoba Desert, a world-renowned cosmetics ingredient company, has named Roni Rot as its new CEO, effective April 1, 2023. 

Rot succeeds Lee Reuveni, who has been CEO for the past six years.

As CEO, Reuveni had successfully implemented a long-term strategy of growth, forming Jojoba Desert as a specialty ingredient company, with a high standard research system that offers a diverse range of high-quality products and a strong global structure to ensure fast and stable supply year-round. 

Today Jojoba Desert holds more than 10 globally recognised certifications that demonstrate its commitment to maintaining high standards of quality, sustainability, and industry best practices.

Rot was a board member of the company since its establishment and has a deep understanding of Jojoba Desert's activity, long term strategy and of the global cosmetics market. 

Rot brings a wealth of commercial, agricultural, and sustainability experience to the position.

Led by Roni Rot, Jojoba Desert enters the next phase of the company's growth and innovation.

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