Jo Malone London has revealed the theme of its 2019 Christmas collection.
This year, the Estée Lauder Companies-owned luxury perfume brand has unveiled a sprinkle of magic for the upcoming holiday season.
Entitled ‘Magic & Mayhem’, the campaign is officially launching on 21 October, and consumers are encouraged to share their Jo Malone London gifts using the hashtag #ScentedSpectacular.
“Suspend your disbelief in our magician’s parlour. We are conjuring Christmas magic with a twist on Victorian tricks; beautiful gifts pulled from top hats among cascading colognes, bountiful boxes, candles cocooned in fir trees,” said the brand.
“Lean closer and wait for the flick of our magic wand. What startling delights will be revealed? We have a few festive surprises up our sleeves!”
The limited edition festive range includes decorations, candles, colognes, crackers and an advent calendar.
A new Orange Bitters collection will also be available during the colder months.
Available as a cologne or candle, and inspired by a warming winter cocktail, the fragrant blend includes top notes of Christmas fruits, sweet orange and bitter orange on a base of sandalwood and amber.
Meanwhile, botanicals are the star of Jo Malone London’s seasonal home collection. Pine & Eucalyptus has been designed to “capture the magic of Christmas morning” and is available as a candle, diffuser and room spray.
Here’s a sampling of the magic ahead:
Home Candle Trio (£170)
English Pear & Freesia Diffuser (£64)
Christmas Cracker (£32)
Jo Malone London Advent Calendar (£320)
