Pure Beauty

Jo Malone London opens gingerbread house pop-up at Battersea Power Station

By Austyn King | Published: 14-Nov-2023

The British fragrance brand is sponsoring the London shopping destination’s Glide ice rink for the second year running

Jo Malone London has unveiled a gingerbread house-themed pop-up at London’s Battersea Power Station shopping destination.

The Estée Lauder Companies-owned fragrance brand’s store is located at the retail space’s Glide ice rink, which the brand is sponsoring for the second year running.

Said to offer an immersive experience including ‘icing-frosted’ walls and interactive displays, shoppers will be able to take part in fragrance masterclasses as well as shopping the brand’s festive collection.

This includes fragrances, scented candles, skin care products and gift sets, featuring scents such as Ginger Biscuit, Glowing Embers and Orange Bitters.

The 30ft Christmas tree at the ice rink’s centre has also been given a makeover, decorated with the British fragrance house’s cream and black fragrance boxes.

Jo Malone London’s seasonal pop-up comes after Battersea Power Station opened a 1950s-themed beauty salon pop-up last month, offering hair styling and make-up services from the likes of MAC Cosmetics and Blush + Blow London.

The space has become a beauty hotspot since reopening last year, with brands including US skin care brand Malin + Goetz’s art deco-themed space.

It is also set to host Boots’ first-ever beauty-only store

The Jo Malone London pop-up is open until 8 January 2024 and customers can book tickets for the ice rink at glidebatterseapowerstation.co.uk.

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