Star of hit TV series ‘Friends’ has revealed the first cosmetics product for her surprise brand launch
Friends star Jennifer Aniston has been setting hair trends since first appearing on screens in the 90s, and now she is paying homage to her famous mane with the debut product of her new beauty brand LolaVie.
Glossing Detangler (US$25) is a multitasking, lightweight spray that is said to help detangle and prime thanks to its thermal shield.
Formulated with lemon extract, a superfruit complex and vegetable ceramides, it also protects against damage, thanks to its blend of chia seeds.
Free from silicones, sulfates, parabens and phthalates, the detangler is marketed for all hair types.
To use, consumers should spray on wet or towel-dried hair and style as usual, or it can be applied to dry hair to hydrate and control flyaways.
The surprise launch was announced on social media last week, with Aniston posting a teaser image via her Instagram channel.
Writing ‘Coming Soon’, the 52-year-old gave no further hints on what her new venture was.
However, consumers were able to piece together her intentions after she was tagged in an image via LolaVie’s Instagram account.
A trademark filing in 2019 has hinted that LolaVie could move into other beauty sectors, including skin and body care.
Aniston, who is a multi-award winning member of Hollywood’s elite, first entered the beauty sector in 2012 when she bought a partial stake in the hair care brand founded by entrepreneur Jon Flint and MIT professor Robert Langer, Living Proof.
She also acted as celebrity spokesperson for the brand, appearing in multiple marketing materials.
However, upon the company’s sale to consumer conglomerate Unilever, for an estimated US$60-70m, Aniston disassociated herself with the brand.
Since then, she has become the face of Johnson & Johnson’s Aveeno, a hair and skin care brand renowned for its oat-based products.