James Charles releases details of reality series Instant Influencer

By Sarah Parsons | Published: 6-Apr-2020

The social media celebrity and YouTube beauty vlogger will oversee six budding content creators as they compete for US$50,000

Social media celebrity James Charles is to star in a new beauty competition series Instant Influencer.

The YouTube Originals show will see six budding make-up influencers compete to win US$50,000 and be named a 'beauty superstar', across four episodes.

Anastasia Beverly Hills President and Creative Director Claudia Soare will join Charles as a regular judge on the reality TV show.

Soare, the daughter of brand founder Anastasia Soare, is known to her 1.6 million Instagram followers as Norvina.

In November 2019, Charles announced the project after posting a casting call to his 17.8 million YouTube subscribers.

"This project has been a dream come true and I cannot wait for you all to see all of the hard work that went into it," said the 20-year-old via Instagram.

Instant Influencer is the latest in a string of mainstream beauty series, including BBC's Glow Up: Britain’s Next Make-Up Star and Netflix's period drama Self Made.

In an interview with Variety, Charles said that he hopes the series will "put a smile of people's face" during the pandemic.

“Honestly, people want to see normalised content. They want a distraction,” he continued.

"Kids and teens are watching YouTube because they want to smile and be entertained.”

You may also like