Investigating the recent decline in men's shaving sales

The men’s shaving and hair removal products category has been showing major decline of late

The men’s shaving and hair removal products category showed major declines in sales recently, down €90m in the year to March 2014, according to an IRI report. However, Bridgethorne, a customer, category and shopper management specialist, states that the poor performance could reveal opportunities for businesses – and other sub- categories within male grooming – to thrive.

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