Cosmetics Business investigates how beauty devices makers can best protect their brands, fans and revenues from black market operators
Foreo's distinctive designs mean its products are a target for fakers
Catching the crooks who hawk dangerous counterfeit goods is a cosmetics industry-wide problem, especially when a desirable, trending brand name is attached.
However, with their high-priced units, strong claims and often distinctive looks, electronic beauty devices are an especially attractive target for criminals.
And this represents a major problem for electronic beauty goods brands.
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