Infernal devices: Can the cosmetics industry fight fake electronics?

Cosmetics Business investigates how beauty devices makers can best protect their brands, fans and revenues from black market operators

Foreo's distinctive designs mean its products are a target for fakers

Catching the crooks who hawk dangerous counterfeit goods is a cosmetics industry-wide problem, especially when a desirable, trending brand name is attached.

However, with their high-priced units, strong claims and often distinctive looks, electronic beauty devices are an especially attractive target for criminals.

And this represents a major problem for electronic beauty goods brands.

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