The digital beauty brand’s ‘Focus on My Game Face’ campaign with the club celebrates the talent and passion of women footballers
The partnership aims to celebrate the talent of women footballers
The viral make-up brand’s multi-year partnership with the club aims to “celebrate the elite talent, passion and impact of women footballers”.
The ‘Focus on My Game Face’ campaign will expand the reach of Arsenal Women to new global audiences in a bid to inspire girls and women everywhere.
“The campaign is centred on celebrating women footballers and inspiring confidence in the next generation,” Dmitri Kaplun, CEO of Il Makiage, told Cosmetics Business.
“The campaign visuals speak to that narrative, boldly focusing on the players’ skill, talent and passion.
“We want to inspire women to show off their game face – whether that look is fierce, focused, gritty or grateful.
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business