Iggesund Paperboard has announced an upgrade to its flagship product, Invercote. From summer 2015 the bestselling paperboard in the Invercote family, Invercote G, will feature a lightly coated reverse side.
“More and more brand owners want to have access to high quality reverse side printing, for example, in order to print a colour shade or pattern which improves recognition and reinforces their brand,” said Arvid Sundblad, Vice President Sales and Marketing, Iggesund Paperboard. “We are developing Invercote step by step, and always in the direction our customers want.”
Prior to this latest upgrade, Invercote G has been triple coated on the print side with an uncoated reverse and is available in grammages from 180g/m2-380g/m2. It is said to combine excellent printing and foil laminating properties with a high level of consistency.
Coating the reverse side means that the whiteness on the reverse has also been adjusted up. Further improvement has also been made to the lightfastness, which is crucial for a package to keep looking fresh over time on the retail shelf.
As well as upgrading Invercote G, Iggesund has also improved its service and transparency. Under the name Care by Iggesund, the company's offer aims to encompass consistent delivery times, a rapid sample service, local technical support and a transparent raw materials supply.
Samples and trial materials will be available in February and deliveries will start in July.